[ATAS Artist Spotlight] Lucy Jennings: “Do your best!”

In our ATAS Artist Spotlight series, we take a deeper dive into our artists through their work and the creative process and stories behind them.

Lucy Jennings is an East London based artist known for her fun, groovy, colourful, and positive digital illustrations. Her artwork is influenced by nostalgia, drag queens, the 70s, Dr Seuss, food, Wes Anderson, cartoons, Lizzo, and Hubba Bubba. Lucy is also inspired by other designers and she follows hundreds of illustrators on Instagram, as surrounding herself with good design has always been a great motivator. When Lucy is not drawing, she enjoys going to drag shows, visiting film and fashion exhibitions, and traveling around Europe. A motto that Lucy goes by is to “do your best”. Like many creatives Lucy is often hard on herself and her work, so she believes that it’s nice to remind herself that all she can do is her best, that her best is good enough.

This interview has been lightly edited for length and clarity.


“I’m so grateful for the opportunity to use my artwork to support those affected”

What is your creative process?

Lucy: For my digital illustrations I typically have an idea in my head of how I want the piece to look, so I’ll start searching for references, such as pictures of packaging, food, or objects that I might feature. Once I’m more familiar with my subject I then start sketching out quick compositions, these are very rough and more like visual notes to myself of how these elements will sit together. I then fire up Illustrator and gradually build the drawing out from its basic shapes. My typography is a lot more experimental, I usually try out a lot of different tools and techniques until I find something that feels right.

Which one of your works is your favorite?

Juicy Lucy / Business Cards

Lucy: My business cards have definitely been a highlight project this year because I feel like they’re a really accurate representation of who I am as a designer. “Juicy Lucy” is a nickname my mum gave me when I was a child, so I designed 5 different flavours of juices to choose from and on the reverse side is all my contact details disguised as a nutritional facts label (Check out the entire project here). It’s a fun and different way of presenting myself, and it’s a great conversation starter.

If you could travel to any place in the world, where would you go?

Lucy: California or Vegas! I’ve referenced a few places around the west coast in my work before and it would be great to visit.

What is your favorite piece of artwork that is not your own?

Lucy: “A Bigger Splash” by David Hockney has been one of my favourite paintings since I was 6 years old and I’m still influenced by that colour palette today!

What do you listen to while you work?

Lucy: I listen to a really strange mix of stuff while I’m working. Podcast-wise I like: “Very Really Good”, “Ru Paul: What’s the Tee?”, and “Insanely Chill”. When I’m listening to music I like putting on Ezra Furman, Janelle Monáe, the Foo Fighters, Pavement, Lizzo, Tame Impala, Young Fathers, Parquet Courts, Lily Allen, and Lady Gaga.

Why did you decide to become an ATAS artist?

Lucy: Alzheimer’s is something that affects my family directly, I’m so grateful for the opportunity to use my artwork to support those affected.


You can check out more of Lucy’s work on her Instagram and ATAS Artist portfolio.

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